We are looking for a Product Marketing Manager to join our B2B SaaS Open Banking company. The Product Marketing Manager will be responsible for developing the go-to-market strategy and collateral for our product line, as well as managing the end-to-end ownership of our website. The ideal candidate should have experience in product marketing management, product operations, and growth roles. The candidate should also have experience in market research, user testing, focus groups, user interviews, and A/B testing.
To work with all areas of the business to create a variety of compelling product marketing pieces including, but not limited to presentations, one-pagers, product copy, emails, website copy and event collateral.
To promote and maintain a high standard of written and visual integrity across external-facing product marketing materials within the business.
Use data to test and iterate on pieces to ensure it resonates with our current and future customers within the MENA market.
Requirements
- You will bring strategic thinking skills, creativity, and a user-focus lens to the role. A deep understanding of B2B products; within finance is a plus, within payments, even moreso.
- You have a reputation as an action-oriented individual who can deliver results to support teams across the business with product marketing collateral.
- Proven ability to improve key growth KPIs within a B2B SaaS environment. From generating to leads, to converting to paid customers.
- You possess sharp analytical skills and have experience using data to help you create the right materials to educate, convert and entice current and potential customers.
- You will use data and customer interviews to support and inform the product, and also craft a product marketing program to drive systematic growth.
- Proven experience within product marketing at leading technology brands and startups.
- Outstanding written and verbal communication skills.
- Understanding of the MENA market.
- Passion and understanding of the fintech and tech industry.
- Ability to think across disciplines, industries, cultures, and scenarios with a global mindset.
What your day to day will look like
- Ideate and create the go-to-market strategy and product marketing collateral for our new and existing product line.
- Ideate and create product marketing publications such as client case studies, product newsletters, and white papers.
- Conduct market research to identify customer needs and market trends, and use this information to inform product strategy.
- Own the Lean website in terms of content, design, structure, and publications.
- Develop and maintain competitive analysis and market positioning for all products.
NB. While we think the above experience could be important, we’re keen to hear from people that believe they have valuable experience to bring to the role. If you identify with the team and mission, but not all of our requirements, then please still apply!!Why Join us?Our products have received resoundingly positive feedback from developers and customers alike, with Sequoia leading its $33 million Series A round, marking its first in the GCC. Yet, this is just the beginning. We're working tirelessly to expand our coverage across the region while further deepening the value we provide to our stakeholders. To that end, we're always on the lookout for talented, driven, and entrepreneurial candidates to join us in our mission of enabling the next generation of financial innovation. If you're motivated by solving hard problems and leaving a lasting legacy while you're at it, Lean's where you need to be.
Not only do we offer competitive salaries, private healthcare, and flexible office hours, but we also insist that every member of the team hold a meaningful equity stake in the business to ensure long-term alignment.
We'd love you to join us for this journey!
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