About Foodics
Proudly voted the best place to work in 2021-2022, Foodics, one of the most promising SaaS companies in MENA, was founded in 2014 in KSA with headquarters in Riyadh and offices in the United Arab Emirates Jordan, Kuwait, Egypt, Pakistan, and the Netherlands.
FOODICS is the leading Restaurant-Tech company in MENA and a pioneer in the regional Famp;B industry. Foodics is currently undergoing rapid expansion across MENA, Pakistan, Africa and Asia, servicing over 20,000 brands , and has achieved three rounds of funding, with the latest raising $170 million in the largest SaaS funding round in MENA, boosting its innovation capabilities to better serve business owners.
We provide a cloud-based point-of-sale SaaS ecosystem with tools that help Famp;B, and retail businesses start, track and grow. Our customers use Foodics to accept payments, track inventory, monitor sales, process orders, digitize menus, manage employees, create analytics and smart reports, provide secure cloud storage and enable the integration of third-party apps.
We pride ourselves on recognizing and retaining talent while promoting creativity and efficiency. We are constantly looking for people to help shape and be a part of our bright future!
Our Purpose: To create a growth-accelerating platform that enables the restaurant ecosystem to achieve the most remarkable performance
Our Vision: To be the most trusted one-stop-shop software amp; financial platform for restaurants
Our Mission: To empower every person who contributes to the success of a restaurant business and provide finance to fuel its growth
About the Role:
Hi all! We are looking for an enthusiastic Senior Marketing Specialist to join our team in Egypt and work hand-in-hand with our global brand team.
You will be an integral part of the development and execution of the Foodics marketing plans to reach targets from brand awareness to product promotion. Specifically our Social Media events and overall exposure
If this sounds like an exciting opportunity, make sure to apply asap!!
Main Responsibilities:
- Own our monthly social media calendar: Developing monthly social media creative content and managing all the social media channels; setting directions, checking features priorities with sales, briefing content amp; creative, and giving creative input on copy and design. Follow up on the content and creative team to ensure they deliver on time.
- Handle posting on social media and, update our publishing calendar daily, develop creative ideas for engagement posts. Keep an eye on social media comments and our rating, analyze our social media accounts/posts performance on a monthly/ campaign basis, and give recommendations based on Results.
- Write internal marketing briefs for different projects + set a full project checklist/roll-out, and start actioning deliverables with its stakeholder.
- Assist in briefing external agencies/suppliers and follow up on campaigns/projects/quotations.
- Research relevant events, approach organizers and get proposals, brief agencies for the production of branded materials, and own on-ground activation details.
- Keep an eye on campaign performance (Facebook ad manager, google analytics) analyze data, and present reports about the campaign’s performance.
- Assist in creating different reports on CRM to help track our lead's status and help with our nurturing/expansion strategy.
- Handle small shoots with videographers/photographers (customer success stories/ webinars, influencers campaigns), creating a storyline, and giving feedback on video editing/ VO recording.
- Regularly analyze our competitors' activities and communication.
Requirements
- At least three years of experience in a similar role (Agency experience is preferred)
- BSc/BA in marketing, communications or equivalent
- Exceptional communication and writing skills
- Commercial awareness partnered with a creative mind
- Strong knowledge of Meta ad manager and Google analytics.
- Great presentation skills
- Experience with Hubspot is an advantage
- Experience with CRM is an advantage
- Awarness of the Famp;B, SaaS industry will make you a top candidate for the role
Important Hashtags: #LongScreenTime #MayRequireMobility
Benefits
We believe you will love working at foodics!
- We offer a people-focused culture that fosters inclusion, diversity, innovation, and a flexible work setup: remote, in-office, and hybrid models.
- We are a performance-based company that offers 30 calendar days of vacation, 30 days of work from anywhere, career advancemen