Digital Copywriter - Egypt Based (Arabic and English Speaking)
Twinkl, Egypt

Location: Egypt (anywhere in the country) / Remote, work from home 100% - Must be a full time permanent resident of Egypt, with no restrictions on working hours to apply for this position.

Pay Rate: $4.00 USD Per Hour (Paid via PayPal)

Contract: 6 months (This is likely to be extended)- Self-employed contractor. Responsible for own taxes amp; no benefits provided.

Hours: 37.5 hours per week (Core hours 9am - 1pm UK Time Zone - all other hours are fully flexible)

Hiring Manager: Mohammad Qais

Recruiter: Sarah Jane Dalzell

(Please attach a covering letter to your application)

First things first! What is Twinkl? What is Twinkl's mission?

Twinkl is here to "help those who teach." It's what brings us to work every day. We're proud to create educational resources that can be used at each step of a child's learning journey.

Our award-winning resource collection - created by teachers for teachers - provides unlimited supplementary digital and printable teaching resources at an unbeatable value.

We have over 900,000 resources, and new content is added every day. Don't see what you need? Just ask! We make bespoke resources for our members as part of our world-class customer service promise to help those who teach.

We support educators and children around the world, and we're committed to transforming lives through education.

Whoever you are, whatever you teach, Twinkl is here for you!

The Role

As an Arabic amp; English-speaking Digital Copywriter, you will join our growing in-house Twinkl SEO team to make improvements to Twinkl’s on-page content and overall organic reach. You will optimise resource pages, advise other departments within the business and create long-form content in order to positively impact search page rankings.

Twinkl’s SEO team is a friendly group of driven individuals who love to write and are passionate about continuous learning, Google algorithms and pushing content to be as engaging as possible. If you are a strong commercial copywriter, an SEO enthusiast or digital marketeer, we’d love to hear from you! Fluency in both spoken and written Arabic amp; English is essential.

How you’ll spend your day:

• On-page editing: You will spend the bulk of your time creating SEO-optimised content for Twinkl resource pages, addressing the needs of teachers, parents and other Twinkl users. Use on-site copy to target high-value search terms with the aim of improving our search engine rankings.
• Long-form content: In addition to on-page edits, you will be tasked with writing long-form content in Arabic and English including blog posts, event landing pages and wiki pages to gain SERP features and high-ranking keywords.
• Data skills: You will be expected to evaluate the effectiveness of your own work using data skills including reporting, analysis and visualisation. We will provide training with members of our specialist team to help you develop and continuously build on these skills.
• You may also be asked to contribute to additional projects such as providing SEO training to other departments in the company, conducting competitor research and any other initiatives which will increase Twinkl’s online profile.
• You may end up working specifically on one of Twinkl’s dedicated product teams, collaborating with the Product Owner to improve visibility and spot opportunities that will help increase traffic to their page.

You’ll work with:

• Friendly and collaborative (and growing!) team of digital copywriters and content executives working to continuously improve Twinkl’s organic reach through the use of strategic experimentation and proven SEO strategies.
• Our Arabic SEO Team Leader, Mohammad Qais.
• A group of Technical SEO specialists led by Rudy Bustamante (Growth Marketing Manager), who has a strong background in data analysis and provides big-picture insights for SEO and the wider Marketing team.
• The Head of Growth Marketing, Rachael Sprague.
• The Middle East Growth Marketing Manager, Hernan Rauter

In this role, you will learn:

• How to optimise on-page content using SEO fundamentals, and best practice for copywriting.
• How to use SEO software including Google Analytics, SEOMonitor, SEMRush and more.
• A choice of specialist skills such as technical SEO, competitor analysis, B2B marketing, training, experimentation, data handling, and visualisation.

You will also have the opportunity to build leadership and technical skills and pursue paths of progression within the SEO team and the wider company.

Requirements

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