Senior Copywriter (Egyptian Arabic)
Interweave, Egypt
Job Description
Interweave is looking for a Senior Copywriter with Egyptian Arabic as native language to work on a number of projects on an Egyptian account with great worldwide interest. This job involves a high skill of ideation and executional experience across Above and Below the Line projects, as well as Branding, Digital and Social.
In this Senior Copywriter position you will work with a team of highly skilled strategists, inspirational creative leaders, digital marketers and analysts, social media managers and content creators, art directors, designers and developers to build great brand experiences online amp; offline and promote an one of a kind destination and cultural brand from the MENA region to the whole world.
You are going to be part of an international team of other fellow creatives, other writers, designers, art directors, content creators and community managers and you will champion the craftsmanship of writing compelling copy as a standout wordsmith.
At Interweave you will have all the creative tools you'll need in order to generate awesome ideas for key campaigns and make branded dreams come true. You will have the chance to craft new and proactive opportunities for brand engagement and execute award-winning interactive concepts that push the boundaries of imagination and innovation. Yes, we can do it all.
Our ideal candidate loves all things that are hot and trendy in society but also has a deep understanding of historical elements of Egyptian culture and the wider MENA region. He or she should have an entrepreneurial spirit and be hungry to jump at new opportunities, and most of all understands the importance of how words can influence the decision making process at any stage of human behaviour.
Role and responsibilities:
The Senior Copywriter is responsible for taking a client's advertising brief and generating original copy ideas that grab the attention of the target audience. This can include creating scripts, content calendar content, long form articles and brand tone of voice documents. Usually working on multiple projects, the typical creative process can involve:
- meeting with the Client Services team to discuss the client's requirements and core messages
- familiarising themselves with the brand, products, target audience and competitor activities in the market
- brainstorming ideas and concepts for the visual and words with other members of the creative team
- presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts
- writing various copy options, which may be presented to the client as a storyboard or full content decks.
- Working for one of the world’s most unique brands, you’ll make sure our teams deliver quality content at scale.
- You’ll juggle between a lot of strategic papers and creative assets, from brand positioning papers to traditional media assets to social.
- You will ensure that every project and its assets meet the quality standards, needs, and brief of the campaign.
- You will create debriefs with information, context and resources that help the creative labour while keeping horizontal and transparent communication with clients and teams.
- You will work hand to hand with the Strategy Team and keep constant communication with the Client Services and Production team.
Accuracy is essential. The Senior Copywriter is accountable for checking all the content being advertised is truthful and complies with codes of advertising practice. The Senior Copywriter is also responsible for checking spelling and grammar.
Mindset:
We are looking for someone who:
- Is a passionate person, who loves what he/she does
- has a positive attitude and a problem solving outlook
- is a combination of a thinker and a doer
- is team-oriented, works well with others and shares his/her knowledge and expertise
- manages teams effectively, motivating and inspiring people to deliver their best, in time
- likes to challenge him/herself in order to be better at his/her craft and thus, produce higher quality material
- loves our industry, creativity, technology, and is always up-to-date with the most recent innovations and trends
- is honest and fun-loving
- shows attention to detail
About Us:
Our mission is to create world-class brand experiences, understand people's needs and through our expertise, ingenuity and a collaborative approach, help our clients to solve real problems, deliver good and achieve measurable results through creative innovation.
A team comprised of individuals with strong backgrounds and talents, coming from both client and agency side. Strategists, Brand Experience Consultants, Artists, Designers, Creatives, Writers, Marketers, Data Sc