Demand Generation Marketing Manager

Demand Generation Marketing Manager
Integrant, Egypt

Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
Bachelor's Degree
Total Vacancies
1 Job
Posted on
Mar 8, 2021
Last Date
Apr 8, 2021
Location(s)

Job Description

Responsibilities
  • Formulate strategies and execute to build a lasting digital connection with clients and prospective customers
  • Ensure that content reaches the right part of the sales funnel at the right time
  • Develop and execute short- and long-term multi-channel campaigns to drive leads and the sales pipelineIdentifying new markets and advertising tactics to encourage business growth
  • Launch optimized online advertising campaigns through Google Adwords, LinkedIn, Facebook etc. to increase company and brand awareness
  • Lead A/B testing strategies and execution across all channels
  • Monitor and optimize ongoing company presence on social media
  • Assist in content development to target consumers throughout the customer lifecycle
  • Skilled in content optimization supported by SEO/SEM/PPC strategies
  • Measure, analyze, and report campaign performance
  • Provide regular and comprehensive updates on KPI’s, including conversions, bounce rate, engagement rates, etc.
  • Know Integrant’s brand and services inside and out. Continuously refine and develop customer personas. Know their buying preferences.
  • Develop compelling, high-impact campaigns and ABM programs across multiple channels to successfully engage target accounts and generate pipeline/opportunities for the sales team
  • Be actively involved in SEO efforts (keyword, image optimization, etc.)
  • Collaborate with designers to improve user experience
  • Develop recommendations and guidance on effective methods to target the right prospects based on past results and new research

Requirements

  • Proven experience as Digital Marketing Executive or similar role
  • 7+ years B2B marketing experience; preferably in the technology industry; experience marketing services
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2B social media, digital adveritising, and SEO/SEM
  • Experience with Account-Based Marketing (ABM) strategies, tactics, and technologies
  • Deep knowledge of web analytics tools (e.g. Google Analytics, etc.)
  • Experience developing innovative, unique, out-of-the-box campaign concepts
  • Data-driven mindset and the ability to deliver the most relevant insights that accurately describe the campaign performance
  • Highly analytical, keen eye for detail, insatiable curiosity, and desire to problem solve to improve practices
  • Entrepreneurial, collaborative, creative thinker who has the initiative and relationship skills to drive projects across internal teams
  • Must have the proven ability to successfully manage multiple projects, priorities, and engagements simultaneously
  • Bachelor’s Degree in Business, Marketing, Communications or related field; Master of Business Administration (MBA) a plus.
  • Location: San Diego, California / Cairo, Egypt / Amman, Jordan / Open to discussing remote

Job Specification

Job Rewards and Benefits

Integrant

Information Technology and Services - Cairo, Egypt
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