We are looking for a candidate who engages with inbound leads and interacts with targeted digital communities. As a Digital Marketing Specialist, we expect you to be tech-savvy and passionate about the latest digital technologies and social media trends.
Our ideal candidate must be a ‘people person’ with inbound sales skills and the ability to moderate online and offline conversations with our community. Ultimately, he/she should be able to handle our SEO activities, social media presence, and external newsletters, while ensuring high levels of web traffic, customer engagement, and demand generation.
Duties amp; Responsibilities
- Work on competitive analysis and research, platform determination, benchmarking, messaging, and audience identification.
- Generate, edit, publish, and share daily content that builds meaningful connections and encourages digital communities to convert into inbound leads.
- Provide value-added insights on A/B testing practices, blog posts, online campaigns, SEO Optimization, viral content, and technical analysis, while monitoring user engagement across our website.
- Collaborate with design and content team to produce and optimize digital marketing channels.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information to our CEQUENS Digital Community.
- Collaborate with other departments (customer relations, sales, etc.) to manage customer retention activities, identify key players, and coordinate actions.
- Collaborate with cross-functional partners, prioritize high impact activities, and simplify complex projects moving forward.
Requirements
- BSc degree in Marketing, Mass Communication, Business, PR, or any relevant fields
- 3-5 years of experience in Content Marketing, Community Management, Blogging, and Basic knowledge of SEO and Data Analytics.
- Experience with digital marketing channels and content management systems, e.g. Ahrefs, HubSpot CMS, Social Media Channels, Google Marketing Platform, etc.
- Experience in launching community initiatives, e.g. building an online forum, maintaining an ambassador program, creating an event series, and writing emails and newsletters, etc.
- Ability to identify relevant digital marketing metrics, interpret website traffic, and track online customer engagement metrics
- Good communication, presentation, and English writing skills is a MUST.
- Creative thinking and problem-solving skills are a plus.
- Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus.
- Knowledge of Ads Management is a plus.
Benefits
- Attractive pay package
- Mobile allowance
- Transportation allowance
- Personal loans
- Flexible hours
- Medical insurance
- Social activities
- Training amp; development
- Profit Share
About Cequens
CEQUENS is a leading cloud communication platform in the Middle East and Africa region that provides Omni-Channel communication API’s enabling enterprises and developers to communicate with their customer base worldwide. CEQUENS’ proprietary Communication Platform leverages SMS, Voice, Push Notification, email, and Chat Apps APIs that is scalable, secure, reliable, and trusted by more than 500 enterprises worldwide, including HSBC, SAP, Google, Careem, Telegram, Anghami, SWVL, AlRajhi Bank, and Alibaba.com.