Product Marketing Specialist
ABB, Egypt
Job Description
You will be working as a Product Marketing Specialist and will be a part of the Electrification Business Area for Global Markets Division based in Cairo, Egypt. In this role, you will be reporting to EL- Smart Power Product Marketing Director. You will be responsible for supporting the sales organization in analyzing the market, performing marketing intelligence, positioning ELSP products properly in the market, promoting existing and new products, determining the most technically appropriate and cost-effective solutions and preparing technical descriptions of the applied products and technology to support the sales teams. You will be serving as a key technical resource in the assigned area(s) and understanding the way our customers view their business. You will be developing insights to integrate ABB Ability™ products and services into their low voltage power distribution networks.
Your responsibilities
Developing and implementing targeted strategies, creating detailed business plans for assigned regions in collaboration with Front End Sales and Product Marketing. Developing and articulating strategies to assist customers in turning data insights into physical world applications.
Supporting the front-end sales organization in becoming true advocates in the communication, promotion and training of Smart Power and ABB Ability™ products and services.
Taking part as a technical expert in customer meetings and in promotional events, promoting and demonstrating unique technical features and influencing specifications. Running training for customers, external and internal business partners.
Supporting fast and successfully quality cases issues with feeder factories, Product Management and support team. Adhering to all company policies, procedures and business ethics codes and ensuring that they are communicated and implemented within all activities.
Conducting analysis of competitors containing information about the competitor’s business organization. Analyzing the product portfolio’s profitability in both the short term (1-3 years) and the long term (3-5 years) in order to ensure a profitable growth and competitive price level.
Initiating benchmarking internally as well as externally regarding pricing strategy in each market and/or sales channel and/or product.
Ensuring the realization, development and adaptation of marketing and sales tools for a product or systems. Ensuring that the sales organization has access to appropriate tools for dimensioning and specification of products and systems.
Living ABB’s core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business.
Job Specification
Your background
A bachelor’s degree in Electrical Power Engineering.
Minimum 8- 10 years ‘of experience.
Required Sales and Marketing experience in Energy management, Renewable energy and/or low voltage.
Should have analytical thinking as well as exceptional organizational and commercial skills.
Excellent presentations & influencing skills.
Fluency in English & Arabic language is a must.
More about us
Bring your very own sense of pride and purpose as you help us drive forward the Fourth Industrial Revolution – creating a sustainable future for our planet, and your career. Join ABB and harness the power of our diverse global network, as you collaborate with and learn from our world-class teams. Above all, challenge yourself every day. Let’s write the future, together.