Sr. Performance Marketing Specialist
Talabat, Egypt

As part of the Delivery Hero network, Talabat is the pioneer of the online food ordering industry in the Middle East. Our operations span across Kuwait, Egypt, KSA, Bahrain, Oman, Qatar, Jordan and the United Arab Emirates.

Talabat was voted the UAE best food app in 2016/2017 by BBC Good Food with over 1,600+ employees, 3.8+ million users, 13,300+ of brands with more than 300,000 daily orders and we are just getting started!

What's On Your Plate?

The role is based in Egypt, reporting directly to the Head of Performance Marketing in UAE Regional Marketing department.

What's On Your Plate

• Be the primary point of contact from the regional performance marketing team for the assigned countries;
• Collaborate closely with central channel managers and coordinate actions with the regional and local team (including but not limited to SEM, Paid Social, Display, Programmatic) to deliver the largest possible business impact while maintaining a relevant and localized approach;
• Collaborate closely with the regional brand team and country marketing team to understand the top-level strategy and translate this into channel-specific actions;
• Actively investigate and identify high potential opportunities to test and incorporate into the performance channel mix;
• Measure, analyze, and report performance of digital marketing campaigns & incremental impact on overall business goals;
• Driving business growth through performance channels with a focus on user acquisition, order value and order frequency;
• Collaborate with other performance marketing specialists in the regional team to drive and execute Digital channel roadmaps and cross channel learnings;
• Coordinate with cross-functional departments to engage support for activities aimed to drive business growth and ensure operational process efficiency.

• Minimum 4 years of hands on experience in Performance Marketing (e-Commerce experience is a must where App marketing is the core);
• Excellent knowledge of Paid Search and Paid Social – Especially Google Ads & Facebook;
• Track record of effectively prioritizing and managing multiple projects simultaneously;
• You have growth mindset - Analytical, comfortable with numbers and eager to test & learn;
• You'll need to be flexible, performance-driven, able to work to tight deadlines and be willing to be hands-on to get the job done;
• You're an expert in digital marketing and stay on top of the latest trends, technologies & developments;
• Bachelor's degree in marketing or equivalent;
• Fluency in written and spoken English and Arabic.

Job Rewards and Benefits