We are looking fora talented and experienced Digital Marketing amp; Media Buyer Specialist . As a Digital Marketing amp; Media Buyer Specialist, you will be responsible for planning, executing, and optimizing digital marketing campaigns across various channels. You will also be responsible for managing media buying activities to ensure effective and efficient ad placements. This is an exciting opportunity to contribute to the growth and success of On-Hire and help drive our digital marketing efforts to new heights.
Responsibilities
- Develop and implement digital marketing strategies to drive customer acquisition and engagement
- Create and manage digital advertising campaigns across various platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads
- Conduct audience research and competitor analysis to identify target segments and optimize campaign targeting
- Optimize campaign performance by adjusting targeting, budgets, and bid strategies based on data analysis
- Monitor key performance indicators (KPIs) and provide regular reports on campaign performance
- Manage relationships with media vendors and negotiate media buying deals
- Stay updated with industry trends and best practices in digital marketing and media buying
- Collaborate with cross-functional teams to ensure marketing campaigns are aligned with overall business objectives
- Perform other digital marketing and media buying related tasks as required
Requirements
- Bachelor's degree in Marketing, Advertising, or a related field
- Proven experience in digital marketing and media buying, preferably in an agency or similar environment
- Hands-on experience with digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
- Strong analytical skills and ability to interpret data to optimize campaign performance
- Excellent communication and interpersonal skills
- Detail-oriented with strong organizational and project management skills
- Ability to work well under pressure and meet tight deadlines
- Experience with marketing analytics tools and reporting
- Knowledge of SEO, SEM, social media advertising, and other digital marketing channels
- Ability to stay updated with the latest industry trends and best practices