· Develop a marketing annual plan and yearly calendar aligning with the Company’s strategy and objectives, and focusing on sales targets.
· Agree upon the annual Marketing budget in coordination with the CCO.
· Draft a detailed brief of marketing and advertising activities that include digital, outdoor, and event-based.
· Develop and oversee the implementation of customer care policies and procedures to improve customer satisfaction and eventually customer experience. rates.
· Contribute to setting branding amp; marketing strategy for new products and projects · Manage overall marketing activities that include market research, analysis of sales and marketing trends, and advertising and marketing promotional events.
· Formulate, organize, and develop marketing activities by identifying the current leads, opportunities, and new market opportunities.
· Keep in touch with Market trends and review/amend plans accordingly in line with the evolving market conditions.
· Analyze competitors’ performance by monitoring their marketing activities, collecting amp; analyzing all the data related to their sales, and defining the competitors’ recent selling status.
· Supervise all the communication amp; Digital activities including, corporate website, CSR events, social media activities and insights, loyalty programs, all editorial materials, etc.
Requirements
Education:
Bachelor's degree in Marketing or any relevant major.
Computer Skills:
Excellent at Microsoft Office (word-PowerPoint-Excel)
Years Of Experience:
Minimum 10+ years of experience in the same field.(Fashion Marketing )