Marketing Specialist
SSC Egypt, Egypt

SCOPE:

The Marketing Specialist is responsible for developing and managing all aspects of our

marketing strategy. You will focus on creating, implementing, tracking, and optimizing our

digital and traditional marketing campaigns across various channels.

ROLE OBJECTIVE:

· The Marketing Specialist is responsible for tasks such as brainstorming ideas for marketing

campaigns, creating brand messages to improve brand awareness, researching, and analyzing

data, and developing sales presentations. Areas of research include marketing trends,

competition, new products, and pricing.

DETAILED ROLES AND RESPONSIBILITIES:

STRATEGIC

· Conduct market research to identify customer trends, competitor offerings and

demographic data.

· Liaise with teams to come up with branding ideas, graphic designs, promotional

materials, and advertising copies.

OPERATIONAL

· Developing and implementing marketing plans.

· Undertaking competitor research and analyses.

· Conducting market research to establish customer trends and habits.

· Establishing goals and objectives to reach our customers through appropriate

marketing channels (digital and traditional).

· Building and maintaining relationships with new and existing customers through

prospecting and networking.

· Promoting brand awareness through marketing efforts.

· Creating marketing materials for our website and other marketing platforms.

· Supporting the marketing team with marketing activities by demonstrating expertise in

various areas, including optimization, advertising, social media, direct marketing, and

event planning.

· Assisting with the analyses of marketing data, including campaign results, conversion

rates, and online traffic to improve future marketing strategies and campaigns.

· Performing other duties when needed.

· Managing internal Communication traffic.

INTERNAL:

• Department Managers
• Employees

EXTERNAL:

• Suppliers
• General Public

Requirements

Educational Qualifications:

• Bachelor’s degree in journalism, communications, marketing, or a related field.

Experience:

• Minimum of 5 years experience.

BEHAVIOURAL SKILLS:

• Action-oriented.
• Self-starter.
• Ability to work independently as well as in a small team.
• Excellent interpersonal skills.
• Time management.
• Professional demeanor.
• Planner.
• Creative amp; Organized.

TECHNICAL SKILLS:

• Excellent communication and presentation skills as well as exceptional writing and editing skills are a must.
• Online media and internet marketing.
• Graphic design and social media.
• Knowledge of print production process.
• Trade show/event management.
• Proficiency in Microsoft Office Suite.

Job Rewards and Benefits