Senior Growth Marketing Specialist - VAS Subscription Products
Arpu Telecommunication Services, Egypt
Job Description
Overview
We are seeking a dynamic and experienced Senior Growth Marketing Specialist to join our team and drive the growth of our Value-Added Services (VAS) subscription products. As a key member of our marketing team, you will play a pivotal role in developing and executing strategic marketing initiatives to acquire and retain subscribers.
Job Discerption:
- Develop and implement comprehensive growth marketing strategies for VAS subscription products.
- Analyze market trends, customer behavior, and competitor activities to identify growth opportunities.
- Create and execute customer acquisition campaigns to drive subscription sign-ups.
- Implement retention strategies to reduce churn and increase customer lifetime value.
- Utilize analytics tools to track and analyze key performance indicators (KPIs).
- Make data-driven decisions to optimize marketing campaigns and improve overall performance.
- Collaborate with product, design, and content teams to ensure cohesive and effective marketing campaigns.
- Work closely with sales teams to align marketing efforts with revenue goals.
- Conduct A/B testing and other experiments to optimize marketing channels and messaging.
- Continuously iterate on strategies based on performance data and industry best practices.
- Manage marketing budgets effectively to achieve maximum ROI/GM.
- Provide regular reporting on budget utilization and performance metrics.
- Collaborate with content creators to develop compelling and engaging marketing materials.
- Ensure consistency of messaging across all customer touchpoints.
Requirements
- Bachelor’s degree in business administration, marketing or any related field.
- 2-3 years of experience as a senior growth marketing role, preferably within the technology or subscription services industry.
- Demonstrated success in driving growth for VAS subscription products.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Ability to think strategically and develop innovative marketing approaches to achieve business objectives.
- Excellent collaboration and communication skills to work effectively with cross-functional teams.
- Track record of achieving and exceeding key performance indicators and business goals.
- Google Ads certification is preferred.
- Knowledge of VAS-oriented marketing agencies around the MEA region is highly preferred.