Field Marketing Manager
Reliance Health, Egypt
Job Description
Reliance Health is on a mission to make quality healthcare accessible, affordable and delightful in Emerging Markets. Reliance Health uses technology to build an integrated health system that includes affordable health insurance, telemedicine and a combination of partner and proprietary healthcare facilities. This allows us to offer innovative healthcare solutions that meet the needs of our end users when they need us the most.
The Role:
As the Field Marketing Manager you will be responsible for managing offline marketing campaigns and supporting sales generate and close opportunities. Reporting to the Head of Demand Generation, this role also involves close collaboration with the digital, brand and content marketing teams.
Responsibilities:
- Develop and execute strategic marketing initiatives in coordination with regional sales stakeholders
- Plan and oversee events, webinars, and out-of-home campaigns, including outdoor media and radio
- Conduct post-event follow-ups to maximize engagement and lead generation
- Evaluate marketing performance and provide insightful reports to the commercial group
- Manage relationships with media agencies to optimize campaign effectiveness
- Leverage account-based marketing campaigns to target and raise awareness within sales’ target account lists
- Utilize Zoho Analytics to monitor lead progression and obtain feedback for continuous improvement
- Manage relationship with sales to understand which marketing tactics are working, anecdotal market feedback and any support requirements in the field
Requirements
- Bachelor’s degree or equivalent
- Minimum of 4 years of marketing experience in the B2B space. Health insurance sector or SAAS experience is a bonus
- Familiarity with Zoho Analytics or JIRA is a plus
- Experience in event and/or offline campaign marketing.
- Strong strategic marketing skills to develop creative and effective strategies
- Ability to manage multiple projects simultaneously
Benefits
- Work alongside amp; learn from best-in-class talent
- Join a market leader within the Med Tech space
- Attractive Salary amp; benefits
- Unlimited leave days
- Fantastic work culture
- Great work-life balance