FARFETCH exists for the love of fashion. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers.We're a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers. This community is at the heart of our business success. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone. We are FARFETCH for All.
CONTENTWe're a creative family that works closely together to make sure our customers know every last detail about our products before purchasing. We have three primary teams: Styling, Photography, and Content. This is the team that makes sure customers have an engaging, seamless and luxurious experience. We're focused on continuous improvements and like to encourage everyone to make the most of their talents and contribute ideas.
THE ROLEYou will join a progressive and innovative Content Development team. Reporting into the Copy Lead, you’ll focus on creating ‘revolutionary’ listing descriptions, meta descriptions and category copy, based on your research into brands and categories. Using your SEO knowledge and working to the company’s brand guidelines, you will be required to create well-written and succinct copy that introduces luxury clothing, accessories and lifestyle products sold on FF.com.WHAT YOU’LL DO
- You will create concise, engaging and optimised listing descriptions, meta descriptions and category copy, ensuring daily targets are achieved
- You will deliver BAU excellence, maintaining a Farfetch level of quality and tone-of-voice
- You will ensure your copy is consistent, accurate and engaging
- You will upload copy into our in-house CMS
- You will be proactive in product, brand and competitor research, staying up to date with industry news
- You will attend relevant brand training sessions and present points of interest back to the team
- You will attend and participate in writers’ workshops
- You will carry out audits when required
- You will be agile to work across multiple tenants and tools when required
WHO YOU ARE
- You have fluency in English
- You are knowledgeable of SEO copy best practices
- You have a writing background, ideally in a fashion e-commerce environment
- You have knowledge and love of fashion at all levels from high-end designers to cutting edge street style
- You have a good writing style that is accurate, engaging and adaptable, with an impeccable use of grammar
- You have the ability to work independently
- You have the ability to work quickly and to agreed daily targets and deadlines
- You are comfortable with digital work on an in-house CMS
We can’t wait to receive your application. But before you send it to us, here are some helpful tips to make sure your application is as strong as it can be.
- Have you set out why this role is a good match for your career aspirations and that you have the skills and experience required? We want you to be as clear about your future ambitions as we are and whilst we encourage people to learn, develop and grow, you will need to hit the ground running.
- Have you checked spelling and grammar? We have high standards and you don’t want to miss out because of something as easily correctable as a typo.
EQUAL OPPORTUNITIES STATEMENT
- FARFETCH is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. We continue to build our consciously inclusive culture as part of our Positively FARFETCH strategy throughout our business, partnerships and communities.
You’ll focus on creating ‘revolutionary’ listing descriptions, meta descriptions and category copy, based on your research into brands and categories. Using your SEO knowledge and working to the company’s brand guidelines, you will be required to create well-written and succinct copy that introduces luxury clothing, accessories and lifestyle products sold on FF.com.