FARFETCH exists for the love of fashion. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers.We're a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers. This community is at the heart of our business success. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone. We are FARFETCH for All.
CONTENTWe're a creative family that works closely together to make sure our customers know every last detail about our products before purchasing. We have three primary teams: Styling, Photography, and Content. This is the team that makes sure customers have an engaging, seamless and luxurious experience. We're focused on continuous improvements and like to encourage everyone to make the most of their talents and contribute ideas.
THE ROLEReporting directly into the Localisation Lead - Arabic, you will be responsible for transcreating and localizing marketing content. You will ensure that our copy is customer-centric, effective and tailored across all Farfetch channels, whilst capturing and protecting the Farfetch tone of voice.Proven experience writing and transcreating content is preferred, as is having a sound understanding of the luxury e-commerce landscape in all markets where Arabic is available. To succeed in this role, you must have an extensive knowledge of the Arabic language. You’ll benefit from working with a large multi-lingual team of around 120+ employees within Farfetch, which will present unique opportunities to interact with various departments and to learn cutting-edge localisation tools and solutions.WHAT YOU’LL DO
- You will be copywriting and transcreating editorial features and marketing content including (but not limit to) emails, advertisements and social posts
- You are responsible for ensuring all copy follows our Tone of Voice and Style Guide across all channels and reaches Quality standard
- You will work closely with other content creators to bring new ideas to optimise the content as well as to identify the areas to improve
- You will establish routines and standards for the team, including reporting, feedback and other quality checks
- You are responsible for evolving the language within the business.
WHO YOU ARE
- You are highly proficient writing in Arabic, and have a good level of fluency in English
- You have a firm understanding of tone of voice, with an ability to adapt style to suit specific context
- You have a great writing and transcreating style that is accurate and adaptable, with an impeccable use of grammar, syntax and cultural references
- You enjoy collaborating and working alongside multiple stakeholders
- You have good knowledge of the luxury fashion e-commerce landscape in Middle East market, its players and its consumers
- You thrive in face of ambiguity and a fast-paced and deadline driven working environment, embracing unexpected challenges in a calm manner
- Ideally, this would have been within a translation, copywriting and editorial roles or a linguistics graduate with a passion to move their career into fashion will also be considered
- You are comfortable with digital work on an in-house CMS
EQUAL OPPORTUNITIES STATEMENT
- FARFETCH is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. We continue to build our consciously inclusive culture as part of our Positively FARFETCH strategy throughout our business, partnerships and communities.
You will be responsible for transcreating and localizing marketing content.