The Senior Product Analytics Manager occupies a central position, analyzing and refining user experiences through exhaustive product data analysis. This role is tasked with crafting and implementing a robust tracking and analytics framework. It's tailored to be versatile across a suite of tools and to integrate seamlessly with the analytic systems of our B2B partners. The primary objective of this framework is to capture data about: key business metrics, product usage, and customer behavioural metrics. This data is channelled directly into our Datawarehouse, setting the groundwork for the generation of comprehensive reports. Moreover, it ensures harmony and concerted collaboration amongst our product department, business intelligence division, and other key stakeholders. Additionally, this role entails the strategic requirements drafting for the technical team, focused on the integration of an array of analytics service providers.
Responsibilities
- Oversee the integration, configuration, report creation, utilization and data export of analytical tools such as Google Analytics, Mixpanel, and other relevant platforms.
- Ensure accurate and consistent tracking of user behaviors across all products and platforms.
- Lead the creation, delivery, and interpretation of regular and ad-hoc reports for internal stakeholders and external B2B clients Monitor, analyze, and communicate user behavior trends to inform product improvements and business strategies.
- Collaborate closely with the product team to align on roadmaps, upcoming features, and data collection needs. Coordinate with the Business Intelligence and tech team to integrate data sources and maintain metric consistency.
- Engage with internal stakeholders to capture, understand, and address their analytics requirements. Draft requirements for the tech team responsible for analytics tool integrations and improvements Stay updated on the latest trends and best practices in product analytics, advocating for the adoption of new tools or methodologies as appropriate.
- Present data-driven insights and recommendations to senior leadership.
Requirements
- Bachelor’s degree in Business, Statistics, Computer Science, or a related field. Advanced degrees are a plus.
- 5+ years of experience in product analytics or a related discipline.
- Strong proficiency in analytics tools like Google Analytics, Mixpanel, etc.
- Familiarity with SQL and basic data manipulation techniques.
- Strong problem-solving skills and analytical thinking.
- Exceptional communication skills with the ability to translate complex data findings into understandable insights and recommendations.
- Collaborative mindset with the ability to work with cross-functional teams.
Benefits
- Family Medical Insurance Coverage
- Social Insurance
- Paid time off
- Annual Bonus
- Cooperation in a highly motivated, young, international team spread across 3 continents.
- An attractive location in a creative and modern office in New Cairo