Lifecycle Marketing Specialist- Egypt
Foodics, Egypt

About Foodics

Proudly voted the best place to work in 2021-2022, Foodics, one of the most promising SaaS companies in MENA, was founded in 2014 in KSA with headquarters in Riyadh and offices in the United Arab Emirates Jordan, Kuwait, Egypt, and the Netherlands.

FOODICS is the leading Restaurant-Tech company in MENA and a pioneer in the regional Famp;B industry. Foodics is currently undergoing rapid expansion across MENA, Africa and Asia, servicing over 20,000 brands , and has achieved three rounds of funding, with the latest raising $170 million in the largest SaaS funding round in MENA, boosting its innovation capabilities to better serve business owners.

We provide a cloud-based point-of-sale SaaS ecosystem with tools that help Famp;B, and retail businesses start, track and grow. Our customers use Foodics to accept payments, track inventory, monitor sales, process orders, digitize menus, manage employees, create analytics and smart reports, provide secure cloud storage and enable the integration of third-party apps.

We pride ourselves on recognizing and retaining talent while promoting creativity and efficiency. We are constantly looking for people to help shape and be a part of our bright future!

Our Purpose: To create a growth-accelerating platform that enables the restaurant ecosystem to achieve the most remarkable performance

Our Vision: To be the most trusted one-stop-shop software amp; financial platform for restaurants

Our Mission: To empower every person who contributes to the success of a restaurant business and provide finance to fuel its growth.

About the Role

Hi there! We’re looking for a dynamic and energetic Lifecycle Marketing Specialist who will be in charge of designing, implementing and managing marketing campaigns to drive the Acquisition of new customers, engagement, loyalty and expansion. Experienced in using marketing automation tools including maintaining data integrity, segmentation, integration and marketing automation.

A passionate about driving customer engagement with strong data- driven mindset and a good understanding of the customer lifecycle, If this opportunity excites you so far, hop on and #apply_now!

• Manage and utilize marketing automation tools- Hubspot.
• Work closely with the CRM team.
• Maintain a high level of data integrity by setting up workflows and automations to update and tag records.
• Implement and execute marketing campaigns across various channels, like: email , SMS, etc.
• Execution of email campaigns including building emails, testing, tracking, segmentation, exclusions and reporting.
• Ensure constant improvements of direct channels, including but not limited to email, SMS whatsapp and etc. performance through measures of deliverability, bounce rates, open rates, click rates and conversions.
• Collaborate with cross-functional teams, such as: the design and content team to ensure the final campaign is set up for conversion.
• Responsible for quality assurance across campaigns.
• Simultaneously work across multiple campaigns in various regions.
• Contribute to the development of nurture campaigns across the lead lifecycle.
• Troubleshoot issues across systems.
• Come up with new ideas to improve and enhance current campaigns, automations and processes.

Requirements

• BS/BA degree in Business, Information Technology, Marketing, Computer Science or any other field.
• Strong problem solving skills and a data-driven mindset.
• Must have from 1-3 years of experience working in a marketing role with a data based capacity.
• Experience with any marketing automation tool such as Hubspot, Marketo, Pardot, Eloqua, Salesforce Marketing Cloud, and many others.
• Combination of string creative and analytical thinking.
• Understanding of HTML and CSS is advantageous but not essential.
• Understanding of customer journeys and lead lifecycle.
• Self-starter with the ability to work independently across functional groups and on multiple initiatives simultaneously.
• Must be flexible to work in a fast-paced and evolving environment.
• Passion for technology and for being a part of a fast-growing SaaS company.

Important Hashtags: #UseofComputer #LongScreenTime

Only shortlisted candidates will be contacted by Foodics Talent Acquisition team, personal data collected will be used for recruitment purposes only.

Benefits

We believe you will love working at foodics!

• We offer a people-focused culture that fosters inclusion, diversity, innovation, and a flexible work setup: remote, in-office, and hybrid models.
• We are

Job Rewards and Benefits